The importance of analytics and insight. For your business to fully harness the power of data, the accuracy and integrity of your data is crucial. It needs to be interpreted intelligently and insightfully to determine meaningful results.
Only then can you make informed decisions and effective business actions.
- Accurate Data: The value of accurate data cannot be understated – we don’t suggest a solution based on what data is telling us without thinking first about whether it is correct and how that data can be used;
- Actionable Insight: The next step is extracting valuable insight from the accurate data and implementing them into business solutions. Our expert analytics and insight team consists of developers, mathematicians and business analysts. This means we bring together the three key areas for successful data capture and analysis: Business acumen for solution design, highly technical skills for complex implementations, the numerical and analytical skills required to extract actionable insight form large data sets.
The services provided by our experienced analytics and insight team have been meticulously crafted and refined over time, and are scrutinised and tested rigorously, which is reflected in the excellent quality of our work.
For new customers, any agreed action is preceded by the completion of a detailed discovery phase in order to establish an accurate set of benchmark data. This is an attitude and ethos applied across all of our digital marketing services.
Our agency’s assess & improve culture means that all insight from conversion rate optimisation work is fed back into our future tests, ensuring continual refinement and better results.